The print industry has faced a significant challenge due to COVID-19, which accelerated digital transformation and pushed the shift towards “web-to-print.” This has left industry players with no choice but to adapt swiftly.
Despite the setbacks, 2024 is poised to be a year of opportunity beyond traditional printing. In 2021, the Global Commercial Printing Market was valued at $433.79 billion and is expected to grow to $484.22 billion by 2027, with a CAGR of 1.74%.
In America, the print industry, which includes 25,000 companies generating $900 billion annually, has been hit hard. However, the notion that “print is dead” is far from true. The industry is expected to expand, driven by privacy concerns and digital saturation.
Looking ahead, significant changes are anticipated as the industry shifts towards digital printing technology. Newspapers and magazines suffered during the pandemic, but the print industry will rebound, focusing on value-added products. Unfortunately, the decline in print substrates is expected to be permanent.
On the positive side, eCommerce has surged, with packaging needs increasing by 40% since 2019. This has created new business opportunities in eCommerce packaging, with advanced print technology offering variable data collection and personalized connections in sales channels.
Diversification and adaptation will be key to surviving in this evolving landscape. The rise of online print orders and the platform economy is reshaping the industry. By 2030, online ordering will dominate, motivating investments in web-to-print systems.
Inkjet technology is expected to drive the future of printing, offering speed, efficiency, and customization options. Despite the challenges, print remains relevant, with businesses continuing to use printed materials for marketing and communication.
In conclusion, the print industry is evolving, with opportunities emerging in eCommerce, digital printing, and packaging innovation. Companies that embrace new technologies and diversify their offerings will thrive in this changing landscape.
Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.
